Monday, June 29, 2015

Designer Spotlight - FreeSpirit presents Sundara Oasis by Dena Designs

Dena Designs' newest collection for FreeSpirit Fabric is called Sundara Oasis and is richly colorful and boldly beautiful. 

Hand-painted motifs and ornate details bring to mind the intricate patterns and textiles of India. This versatile collection can be used for any clothing or home sewing project, mixing and matching large scale medallions with all-over floral and paisley for a stunningly sophisticated look.

View the entire collection on and download our free Elephants On the March Quilt pattern - it's just perfect for this collection!

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Friday, June 19, 2015

Designer Spotlight - See Dena on YouTube!

We took a trip out to California recently to hear first hand from Dena how the beautiful fabrics and patterns she creates come to life. She shared her home with us for the day and openly chatted about her newest collection (Sundara Oasis!), her inspiration process, and why she loves designing fabric with FreeSpirit.  

Check out the three videos below to hear more and get a glimpse at how her inspired home, studio, and lifestyle comes through in all she does! 

Want to know more about Dena's fabrics? You can find her designs at and more fun ideas for how to use them in projects of your own on our Facebook page. Tell us what you love about Dena's designs in the comment section.

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Monday, June 15, 2015

Did You Know.... 10 Facts about Dena Designs!

Did You Know?  10 Facts About Dena Designs!

1. I have 3 chickens, 3 doves, 3 dogs and 3 children. 

2. I am starting a fun and fashion-forward lifestyle brand for girls of all ages called Haute Girls, with my daughters Rachel and Lisa. 

3. I have known my husband since I was 15 years old. 

4. My favorite food is macaroni and cheese with toasted bread crumbs on top. 

5. I am a flea market maniac--I'll go anywhere, anytime!

6. I never painted until after I graduated from college. 

7. I used to have a crafting show on the DIY network called "Embellish This!"

8. I can't cook. 

9. I used to milk cows when I was a teenager. 

10. I'm planning on opening a flagship store in the next few years.

These fun facts about Dena got us wondering what her fans have in common with her...

Congratulations to Linda Newman – you’ve won 10 yards of Dena’s newest FreeSpirit collection, Sundara Oasis. This giveaway is now closed. 

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Friday, June 12, 2015

Designer Spotlight - Dena Designs

In June we are celebrating Dena Designs as part of our Designer Spotlight program.  Stay tuned for some great blogs and don't forget to check our Facebook page and YouTube channel for more great stuff about Dena!  #DesignerSpotlight  #iamafreespirit

As President and Creative Director of Dena Designs, Inc., Dena has simultaneously managed the roles of designer, businesswoman, and mother while crafting a hugely successful company, and lifestyle brand. Today Dena Designs encompasses a wide array of products, ranging from home décor and accessories to greeting cards, gifts, craft items, books and more. What began 20 years ago as a Bloomingdale’s best selling bedding collection is now a merchandising/media program generating multimillions in worldwide sales.

While many designers rely on perfection, Dena believes that it is the process that makes the project fun and memorable. Her book "Embellish Your Home!" exemplifies Dena’s love of helping people embellish their lives. She does not believe there is some unreachable standard out there to which people must aspire. “I’m always painting,” says Dena, “or adding bits and pieces to something. I love the process! I tell people there’s no ‘right way’ or ‘wrong way.’ If you don’t like it, change it. The whole point is to have fun doing it and get real pleasure out of your results. Surround yourself with the things you love.”

Her work and philosophy appeal to an enormous consumer base eager for Dena's heart warming and accessible work, that blends classical design with sometimes quirky and fun touches. In addition to her extraordinary artistic, decorating, and craft-related skills, she has excelled in multiple medias and in business.


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