Tuesday, March 24, 2015
Welcome the Sewist into your Shop
Garments, accessories, home décor and quilts. The revolution afoot can breathe new life into your business as well as your customers’ creativity. Today’s new multi-crafting sewist wants to quilt and sew it all, and you, as an independent shop owner, offer the perfect venue to guide her and win a loyal customer.
Recent consumer focus groups conducted by Westminster Fibers, Inc., purveyors of such well-known brands as Rowan and FreeSpirit fabrics, have revealed that over one-third of active sewing consumers sew fashions and over 60 percent sew for their homes.
These consumers more than likely include your current customers as well as a newer demographic.
The Quilting in America 2014 national survey, conducted by the industry powerhouse F+W, shows the dedicated quilter continues to drive the marketplace. She is, on average, 64 years old and is 12.2 percent of all quilters accounting for 60.4 percent of purchases.
She is your customer.
The survey also points out that 20 percent of all dedicated quilters sewed fashion in the past 12 months and 57 percent made a functional item such as a pillow, tote and so on. Both statistics show an increase since 2010. Are you geared up with beautiful cotton sateens and rayon challis to draw
her into your shop and give her a reason to buy more fabric from you?
The new demographic is “figuring it out” her own way, which is typical of the generation dubbed Millennials (born in the 1980s to early 2000s). She is actually making good on her “pins” — becoming inspired to create and doing so proudly, mistakes and all! She is lurking on online sewing communities such as Burdasytle.com, with more than 900,000 members, 44 percent of whom are 30 to 49 years old and are engaged in fashion sewing.
Click here to read the complete article
Friday, March 20, 2015
QuiltCon 2015 Wrap Up
The
FreeSpirit team is back from QuiltCon 2015 and since we’ve just finished digging
out of our inboxes we thought you might like an update on what we saw at
QuiltCon in sunny and warm Austin, Texas.
We
were so pleased with the attendance at this show and hope it will get better
every year. This year there were attendees from 48 states, 15 countries and 109
modern quilt guilds – amazing! If you know someone from North Dakota and
Wyoming tell them about QuiltCon 2016 so that all 50 states can show us what
modern quilting means to them!
The
show kicked off with the award ceremony honoring 1st, 2nd,
and 3rd place winners in 16 categories ranging from Applique to Improvisation
(sponsored by FreeSpirit), and Group quilts to Youth quilts. Each winner had
their quilt marked with beautiful handmade ribbons.
First place in Improvisation went to Nydia
Kehnle from Monroe, New York with The Rabbit Hole by Nydia Kehnle. Her quilt started as a writer’s block
exercise but once she saw the blocks on the wall she loved how beautiful they
all looked together and then proceeded into “The Rabbit Hole.” Nydia was at the
show and we just loved getting the chance to congratulate her in person for her
amazing quilt. Just look at all the great texture that her matchstick quilting
gives it!
Second
place in Improvisation went to Serena Brooks from Los Angeles, California with Aleph Bet.
Third
place in Improvisation was awarded to Tricia Royal from Chicago, Illinois with This Way.
The
Quilting Excellence award, sponsored by Make it Coats was presented to Marla
Varner from Sequim, Washington with Coral
Reef. Varner says, “The vibrant colors of this bicolor quilt were the
perfect canvas for dense hand quilting. The quilting is improvisational, with
each block inviting me to play with unique designs featuring multiple thread
weights and colors.”
After
the awards ceremony it was off to peruse the show floor, attend panels, and
participate in workshops and demonstrations. It’s obvious to us that the
quilting community is hungry to learn more because each panel, workshop,
lecture and demonstration that we saw was packed. We even had a chance to catch
up with a few of our FreeSpirit designers in attendance including Anna Maria
Horner and Denyse Schmidt!
Denyse
was spreading her modern goodness by visiting with you, true FreeSpirits, in
some of our retailers’ booths. And Anna Maria Horner kept busy with her
creative workshops – spreading the love of quilting.
Our
own Nancy Jewell hosted a demonstration about using contemporary fabrics in
modern quilts and had plenty of examples on hand for the audience to see up
close and in person. You can check out an overview of her full presentation here. One of our favorite points in her presentation was that while
there are rules that define “modern quilting” you shouldn’t be afraid to do
what feels good to you – and that prints (both large and small) have a place in
modern quilting, too.
We
also took the opportunity to sneak away from the show for a bit to visit some
local shops (when in Rome, right?). Shout out to Valli & Kim
in Dripping Springs and to Stitch
Lab in Austin for humoring us while we poked
around for the afternoon. Both shops have so much character and absolutely
beautiful fabrics.
QuiltCon
really energized our spirit to create - we had a great time and hope you did
too. We loved meeting everyone and hope that in 2016 we’ll get to meet even
more of you! If you’re hungry to see all of the winners and find out more about
the show you can find a full list on the Modern
Quilt Guild blog.
Now,
tell us – did you go to QuiltCon? If not, are you thinking about attending in
2016 or 2017? What is your favorite modern quilt?
Labels:
Anna Maria Horner,
Denyse Schmidt,
FreeSpirit fabric,
QuiltCon
Thursday, March 19, 2015
National Quilt Day - March 21st
Celebrate National Quilt Day - March 21st!
We are all about Quilts and Quilting here at FreeSpirit!
Check out our Pinterest board dedicated to Quilts, Quilts and MORE Quilts!
Check out our Pinterest board dedicated to Quilts, Quilts and MORE Quilts!
We also have many quilt patterns to download for FREE on makeitcoats.com!
In 1989, the Kentucky Heritage Quilt Society organized a "Quilters' Day Out" on the third Saturday of March to celebrate the rich tradition of quilt making in Kentucky. In 1991, the NQA officers were so enthused with the concept and success of "Quilters'Day Out" that they voted to take it to a national level.
The first National Quilting Day was observed in 1992 and since then it has grown into a global celebration for all quiltmakers and quilt lovers. Helen Storbeck, one of the founders of National Quilting Day, wrote in The Quilting Quarterly, "Groups of quilters were encouraged to hold special events, publishers and shop owners were invited to sponsor promotions especially for quilters and it quickly became a grassroots endeavor with quilters in every part of the country participating. In the first year of National Quilting Day, quilters in other countries asked to participate. They were welcomed with open arms. As our feelings of a community network has evolved to include a world community, it is only appropriate that quilters and quilt lovers everywhere united to give recognition to the special art form."
There are countless ways to celebrate National Quilting Day. Find a few suggestions here.
Labels:
cotton fabric,
FreeSpirit fabric,
quilting,
Quilts
Wednesday, March 18, 2015
Using Contemporary Fabrics in Modern Quilting
When you enter a fabric or quilt store you may notice that
fabrics today look much different than those of the past. Today a new category
exists in terms of color and design. These new prints are much more rich and
vibrant. And while smaller prints are still an important part of quilting, what’s
being created today does not compare to the ditsy prints of the past. Quilting
today is not always about repeating the past but taking the past and making it
your own.
At FreeSpirit we believe Amy Butler was a catalyst in
creating contemporary fabrics. She began looking outside of the industry for
inspiration and expressing what she found in a whole new genre that was very
different from the batiks, calico, and civil war prints most were accustomed
to. Her new designs struck a chord with quilters and sewers, and awakened many
who may never have sewed or quilted to give it a try.
This revived spirit found in the modern printed fabrics play
another important role in that they often catch the eye of people who may not
quilt or sew, and who are then inspired to learn a new craft because they want
to make something with the beautiful fabrics they’ve seen. We’re finding that contemporary
fabric designs are breathing life into the industry and helping to carry on the
traditions of sewing and quilting to those who may have a more modern
aesthetic.
And, as the fabrics we use have evolved so too has modern
quilting. The ideals are about quilting in the now and giving ourselves
permission to make our own rules. Modern quilting is all about the following:
- - Being functional rather than decorative
- - Asymmetry in quilt design
- - Relying less on repetition and on the
interaction of the block motifs
- - Containing reinterpreted traditional blocks
- - Embracing simplicity and minimalism
- - Utilizing Alternative block structures or a lack
of visible block structure
- - Increased use of negative space
- - Drawing inspiration from modern art and
architecture
- - Adding a print
When it comes to mixing prints and solids it’s all about balance. Much like your life needs
balance between work and play, today’s quilting is all about the solids and
prints balancing each other. Contemporary prints mixed together with solids
help reflect traditional design but in colors and with drama that reflect
today.
In this quilt by Janet Middlekauff of the
blog Simply Pieced you first see the solid, then the print. The print and the
colors of the print lend balance to the rich solids.
Adding a print to the fabrics in your quilt can add
significant depth and dimension –
sometimes lending an almost 3-D effect to your quilt. By mixing patterns and
solids you allow the eye a place to rest (and simultaneously create a second
pattern). Many find that cutting up prints offers surprises in the end result
and spreads the color palette throughout the quilt.
(Left) This modified Dresden, titled
Gelassenheit, by Heather Jones certainly plays upon reinterpreting a
traditional pattern, but the print floats on top of the solids. It pops and
creates its own design.
(Right) A Twisted Path, by Simply Pieced, really
shows how prints and solids can work together by creating depth and interest.
In these quilts the solid creates its own
pattern and grounds the design.
Adding a print among solids adds design
value to your quilt. The quilt below by Ashley Newcomb uses FreeSpirit
GreenField Hills by Denyse Schmidt to create a line which becomes the central
element of design on this quilt. It also has a great use of negative space
allowing the prints to dance across the quilt.
Mixing solids and prints can add an appearance of framing for both fabrics as the solids
create a visual interruption in the print. Try putting the fabric first to make
a simple quilt that lets the print speak.
Adding a print to accompany your modern solids also adds texture to your quilt. Texture not just
with the print but also the fabric or substrate. The print in this simplistic,
and still very interesting, quilt is a linen/cotton blend from FreeSpirit
presents Hapi by Amy Butler. The texture in this case is achieved within the
fabric and the geometric print.
Adding a print can
turn an already beautiful quilt design into a piece of art. The example below uses FreeSpirit Acacia by Tula Pink
to create the butterfly in the center of the quilt.
In quilting, and especially in modern quilting, there is
room for all types of fabric. All types of substrates. All types of patterns
and all types of solids. Solids may appear to have one personality but then all
of the sudden when they’re mixed with a print that personality changes. Solids
and prints need each other. Solids make prints special.
FreeSpirit challenges you to take your fabrics and swatches
and put them on the floor or wall and move them around. Step back. See what
moves you and then go for it. The bottom line is that it’s as much about the
attitude of what is being done versus the fabric being used – so get out there and do what feels good to
you! (And, please, share it with us on Facebook and Instagram by tagging us
at @freespiritfabrics and #iamafreespirit!)
While not mixed with a solid per say, this
patterned quilt reads as a mix of solids and prints because of how the fabrics
are used together and mixed with more vibrant and saturated prints. What affect
do these prints have on the background? How does the print read visually to
you?
Monday, March 16, 2015
Designer Spotlight - FreeSpirit presents Elizabeth by Tula Pink
Tula Pink's newest fabric collection is a fantasy adaptation
about a dynamic queen based on the life of Elizabeth I of England. Elizabeth's
16th Century England collides with the present in an explosion of color and
pattern to create a thoroughly updated narrative. Tula used the original
propaganda and symbology of Elizabeth's reign to weave together snippets of a
story so enduring that we are still fascinated with her over 500 years later.
From pelicans to pearls, there is a treasure trove of things to find and decode
amongst the eccentrically decadent foliage, flowers, swirls and loops. It's
both quirky and elegant in a way that only Tula Pink can achieve!
View the entire Elizabeth Collection on MakeitCoats.com
Click below to download our FREE projects highlighting Elizabeth
View the entire Elizabeth Collection on MakeitCoats.com
Click below to download our FREE projects highlighting Elizabeth
Friday, March 13, 2015
Designer Spotlight - Did You Know? 10 Facts About Tula Pink!
We are bringing back one of our favorite blogs... Did You Know?
10 Facts About Tula Pink!
Share with us what you have in common with Tula and be entered in to win 10 yards of her new fabric collection!!
Congratulations to Sandy who also says it is hard for her to tell someone's age!
Wednesday, March 11, 2015
Tuesday, March 03, 2015
Designer Spotlight - Tula Pink
In March we will be celebrating Tula Pink as part of our Designer Spotlight program. Stay tuned for some great blogs and don't forget to check our Facebook page and YouTube channel for more great stuff about Tula!
Tula Pink graduated from Otis College of Art and Design,
with degrees in both Graphic Design and Illustration. After working briefly as
a senior exhibit designer for two major Los Angeles Museums, Tula realized her
life had become a bit too quiet and set out in search of something louder. She
found the noise she was looking for in the booming L.A. music industry.
After 6 years of Metal, Hip Hop, skulls and chains her ears
began to bleed so she left California in search of a new home. The plan was to
move as far east as she could, without renting a boat and work her way back
west until she found a place. Today, Tula lives and works in a converted early
19th century brick carriage house. What was once home to a plethora of animals
now serves as a studio in which they are reimagined and reinterpreted into
colorful animal based fabrics. Tula's passion in life is fabric design. Through
all the moving and mind changing, one thing remained certain: her love for
fabric and sewing. She designed her first fabric collection in her living room,
dedicating time after work and on weekends. A few years and several wonderful
collections later, Tula now works with FreeSpirit Fabrics designing not just
for quilting but for a whole lifestyle of DIY-ers. Seeing her name on that
selvage was the only thing that had been missing from her professional life. So
here she sits, an exiled rock princess on a throne of bolts and bobbins just
waiting for someone to come along so she can show them what she's made of.
Labels:
cotton fabric,
FreeSpirit Fabrics,
quilting,
Tula Pink
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